In the second installment of this special Leadership in Action podcast series, Keith Steckenbach talks with PPN Columnist Ernest R. Anderson Jr., MS, RPh, FASHP, about two recent columns that discuss how to use storytelling to sell your program. Access the May column here and the July column here. In addition, Mr. Anderson discusses a website that can help you build your story where you can create your own StoryBrand BrandScript for any program or product. Find it here.
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