×
ADVERTISEMENT

JULY 12, 2018

Using Story to Sell Your Program

image
“Leadership in Action” is authored by Ernest R. Anderson Jr., MS, RPh, of Brockton, Mass. Mr. Anderson welcomes your input on leadership issues, at ernestanderson1130@gmail.com.


‘Every great brand is like a great story.’
—Kevin Plank

This month concludes our series based on Donald Miller’s “Building a StoryBrand: Clarify Your Message So Customers Will Listen” (HarperCollins Publishers; 2017). Too often we make