
“Leadership in Action” is authored by Ernest R. Anderson Jr., MS, RPh, of Brockton, Mass. Mr. Anderson welcomes your input on leadership issues, at ernestanderson1130@gmail.com.
‘Every great brand is like a great story.’—Kevin Plank
This month concludes our series based on Donald Miller’s “Building a StoryBrand: Clarify Your Message So Customers Will Listen” (HarperCollins Publishers; 2017). Too often we make