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MAY 3, 2018

Storytelling: A Powerful Tool for Selling Your Program

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“Leadership in Action” is authored by Ernest R. Anderson Jr., MS, RPh, of Brockton, Mass. Mr. Anderson welcomes your input on leadership issues, at ernestanderson1130@gmail.com.


‘Everyone is necessarily the hero of his own life story.’
—John Barth

This column kicks off a new series based on Donald Miller’s “Building a StoryBrand: Clarify Your Message So Customers Will Listen” (HarperCollins Publishers; 2017). As a