Launched more than 30 years ago, Pharmacy Practice News has become the best-read newspaper in its field, according to a syndicated, independent readership survey by Kantar Media. According to the survey, Pharmacy Practice News achieved a No. 1 ranking in at least five major readership categories* among staff pharmacists, pharmacy directors and other key health-system personnel.
The mission of Pharmacy Practice News is twofold: to provide health-system pharmacists with the information they need to provide high-quality patient care, and to help them demonstrate the value of that care to colleagues and administrators.
At A Glance
Medical newsmagazines, custom medical publications, educational reviews, educational and instructional pocket guides, special editions.
Publisher, CEO and Managing Partner
Raymond E. McMahon
Pharmacy Practice News Publication Director
To achieve these goals, our editors follow developments in both research and hospital practice. Most of our coverage comes from attending meetings convened by the major pharmacy groups, such as the American Society of Health-System Pharmacists. But we also attend smaller, more focused conferences to keep our readers abreast of specialty care. For example, the magazine continues to step up its coverage of the Hematology/Oncology Pharmacy Association’s annual meeting. We also cover the annual meeting of the Society of Critical Care Medicine (SCCM) and the UnSummit for Bedside Barcoding.
The magazine also welcomes contributions from readers in an effort to facilitate a peer-to-peer exchange of best practices in health-system pharmacy. Contributions can be in the form of Practice Pearls, such as the one submitted by the AIDS Healthcare Foundation, on preventing adverse drug events in patients with HIV/AIDS. We also feature regular contributions from thought leaders in pharmacy, including Ernie Anderson Jr., MS, RPh, who authors the monthly “Leadership in Action” column, and Bonnie Kirschenbaum, MS, FASHP, who pens the bimonthly “Reimbursement Matters” column.
This year, we also continue to feature our special “Spotlight” sections focusing on important clinical and operational areas of pharmacy practice. Our latest Spotlight theme, on Medication Safety, appeared in the April 2012 issue and featured articles on the ISMP’s new International Medication Safety Self-Assessment Tool for Oncology; ISMP’s “Year in Review” educational review on medication safety; and the latest strategies for combating cardiac drug poisonings.
One of the core editorial features of Pharmacy Practice News is our monthly educational reviews. Written by authorities in a given treatment area, the reviews are comprehensive summaries of state-of-the-art thinking on specific disease states and practice areas. Topics this year included hazardous drug handling, medication safety systems in the ICU, emerging therapies in the treatment of metastatic melanoma, and management of anemia in patients with chronic kidney disease. Many of these educational reviews are featured in Pharmacy Practice News Special Edition, our annual print compendium that mails in October.
Each month, all of our print articles are posted to pharmacypracticenews.com and can be shared via easy-to-access links to Facebook, Twitter and other social and business networking sites. Web-exclusive content, such as breaking news and expanded coverage of stories that appear in the magazine, also are featured.
Our monthly opt-in e-newsletter, previewing cover stories and other featured content, continues to grow and is sent about a week before the print issue mails. We also are continuing to post podcast interviews with our advisory board members, who comment on articles and issues of interest to health-system pharmacists.
Pharmacy Practice News’ leading position in readership did not occur in a vacuum: The magazine is part of the McMahon Publishing family of specialty newspapers, many of which are the No. 1–read publications in their fields. Anesthesiology News, General Surgery News and Gastroenterology and Endoscopy News, for example, are perennial favorites. Additional titles launched within the past five years, such as Clinical Oncology News and Pain Medicine News, continue their impressive growth in market share and readership.
All of our publications include educational supplements such as Special Reports and Literature Reviews—custom-written monographs bound inside the newspapers. These supplements, produced by the Special Projects division of McMahon Publishing, can be based on symposium coverage, interviews with experts, recently published research and so forth, and often are CME/CE accredited. Other offerings from the company’s Special Projects division include wall charts and pocket guides—often based on our educational reviews—that serve as on-the-spot instructional tools for health care providers.
Taken together, all of these educational initiatives underscore our company’s mission: to be a full-service publishing company for a full-service profession.
|*||No. 1 ranking in: average issue readers, directors (Table 115); average page exposures, directors (Table 115); high readers, total health-system pharmacy (Table 217); average page exposures, total health-system pharmacy (Table 117); high readers, staff (Table 216). 2010 Pharmacy Readership Study, Kantar Media.|
This corporate profile was reviewed and approved by Pharmacy Practice News.